Frames & Lenses in Zeeland, Michigan

Contact Us

Fashionable Frames

Your eyewear is an extension of your personal style. A great pair of glasses is the perfect accessory.

Glasses can draw people in and show off your facial features, or they can blend into the background and simply complement a great outfit. Classic frames go from day to night with ease, providing sophistication to your office attire or understated elegance to a more formal dress. Funky frames stand out, and show everyone you’re ready to take on the world.

Maybe you’re looking for a pop of color to add pizzazz to your work wardrobe. Perhaps you’d like to try a new, trendy frame shape. Or maybe, you’d like to keep it chic and select a pair of designer frames for every occasion.

Whatever your needs, our experienced team will work with you to understand your personality, your lifestyle, and your look. We’ll recommend the perfect pair for your face shape, and you can try on as many as you like.

We also offer safety glasses for your work needs. Our optical department can assist you in finding out what brands are best for your needs.

We know how good you’ll feel walking out of our office with a great new accessory and we’d love to be a part of your shopping experience. Come and see us to find fashionable frames today.

Contact Us

Our Brands

facebook google-plus twitter pinterest youtube instagram website
Ann Taylor

Versatile feminine shapes and designs define the Ann Taylor frames collection. Since 1954, Ann Taylor frames have provided a perfect blend between play, career, and fashion. Each line of this eyewear collection embodies style and innovation.

facebook google-plus twitter pinterest youtube instagram website
Banana Republic

Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

facebook google-plus twitter pinterest youtube instagram website
Betsey Johnson

Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.

facebook google-plus twitter pinterest youtube instagram website
Buffalo

Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.

facebook google-plus twitter pinterest youtube instagram website
Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

facebook google-plus twitter pinterest youtube instagram website
Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

facebook google-plus twitter pinterest youtube instagram website
Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

facebook google-plus twitter pinterest youtube instagram website
Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

facebook google-plus twitter pinterest youtube instagram website
Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

facebook google-plus twitter pinterest youtube instagram website
Cinzia

Founded in 2002 by Cynthia Shapiro, the Cinzia collection of eyewear boasts original designs that are stylish, modern, and vibrant. Slightly edgy features fused with trendsetting sophistication.

facebook google-plus twitter pinterest youtube instagram website
Columbia

As part of Columbia Sportswear, Columbia eyeglass frames have been specifically designed by outdoor enthusiasts and sporting professionals. A focus is placed on comfort, fit, and grip, while also maintaining durability and style.

facebook google-plus twitter pinterest youtube instagram website
Converse

Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.

facebook google-plus twitter pinterest youtube instagram website
DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

facebook google-plus twitter pinterest youtube instagram website
Eco

A pioneer in the eyewear industry, ICU Eyewear was the first to develop and implement a manufacturing process for eco-friendly reading glasses made from reclaimed plastic, recycled metal, and sustainable bamboo.

facebook google-plus twitter pinterest youtube instagram website
Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

facebook google-plus twitter pinterest youtube instagram website
Elle

ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman's life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.

facebook google-plus twitter pinterest youtube instagram website
Espirit

The Esprit eyewear collection embraces the relaxed sunny Californian way of life: fun, friendship, and love for life. Authentic and inspirational designs flow throughout their stylish frames.

facebook google-plus twitter pinterest youtube instagram website
Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

facebook google-plus twitter pinterest youtube instagram website
Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

facebook google-plus twitter pinterest youtube instagram website
Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your fashion sense.

facebook google-plus twitter pinterest youtube instagram website
FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

facebook google-plus twitter pinterest youtube instagram website
Gant

Gant creates modern and top quality eyeglass frames that are rooted in American sportswear heritage. Vintage and contemporary designs are intermixed with contemporary and bold colors, resulting in a sophisticated collection of eyewear.

facebook google-plus twitter pinterest youtube instagram website
Geoffrey Beene

A brand rich in history and trusted for quality with an admirable business model. Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort and quality. Appealing to the fashion conscious consumer, the Geoffrey Beene eyewear collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women.

facebook google-plus twitter pinterest youtube instagram website
Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

facebook google-plus twitter pinterest youtube instagram website
GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

facebook google-plus twitter pinterest youtube instagram website
Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

facebook google-plus twitter pinterest youtube instagram website
Humphrey

Express yourself and stand out from the crowd- that is the goal of Humphrey's eyeglasses (a sub-brand of Tura Inc.). Youthful, spirited, and vibrant designs comprise this frame collection. Humphrey’s is an adventurous brand that displays an urban street style with unconventional styling.

facebook google-plus twitter pinterest youtube instagram website
Jimmy Choo

Jimmy Choo eyewear ranges from classical to provocative, with each design showcasing sophisticated detail. Jimmy Choo frames bring a touch of glamour and elegance to everyday life.

facebook google-plus twitter pinterest youtube instagram website
Jones New York

Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.

facebook google-plus twitter pinterest youtube instagram website
Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

facebook google-plus twitter pinterest youtube instagram website
Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

facebook google-plus twitter pinterest youtube instagram website
Kate Young

As a leading stylist for top fashion publications, acclaimed designers, and many of the most popular stars in Hollywood, Kate Young is renowned for defining what’s now and predicting what’s next. The Kate Young collection represents a breakthrough into head-turning optical fashion.

facebook google-plus twitter pinterest youtube instagram website
Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

facebook google-plus twitter pinterest youtube instagram website
Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

facebook google-plus twitter pinterest youtube instagram website
Lafont

The heritage of French lifestyle and the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.

facebook google-plus twitter pinterest youtube instagram website
LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

facebook google-plus twitter pinterest youtube instagram website
Lily Pultizer

Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

facebook google-plus twitter pinterest youtube instagram website
Liz Claiborne

Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

facebook google-plus twitter pinterest youtube instagram website
Lucky

Tap into the West Coast lifestyle with Lucky Frames. This brand is a timeless look at true quality, integrity, and versatility. This laid back eyewear with a bold edge gives you a look that casually speaks volumes.

facebook google-plus twitter pinterest youtube instagram website
Lucky Brand

Rooted in the Southern California way of life, Lucky Brand eyewear totes energetic colors and playful designs. A 25 year legacy of versatility and fine quality has lead Lucky Brand to creating long lasting, timeless frames.  

facebook google-plus twitter pinterest youtube instagram website
Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

facebook google-plus twitter pinterest youtube instagram website
Marc Jacobs

Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

facebook google-plus twitter pinterest youtube instagram website
Marciano

MARCIANO, the premium brand extension from GUESS, Inc., is a contemporary, fashion-forward collection designed for the stylish, trend-setting woman. MARCIANO follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. The collection is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion.

facebook google-plus twitter pinterest youtube instagram website
Maui Jim

Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

facebook google-plus twitter pinterest youtube instagram website
MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

facebook google-plus twitter pinterest youtube instagram website
Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

facebook google-plus twitter pinterest youtube instagram website
Nicole Miller

An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Nike

Just do it.

facebook google-plus twitter pinterest youtube instagram website
Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

facebook google-plus twitter pinterest youtube instagram website
Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

facebook google-plus twitter pinterest youtube instagram website
Original Penguin

Proof that designer optical wear doesn’t need to be drab, boring, or even expensive, Original Penguin eyewear brings fresh designs to modern optical technologies.

facebook google-plus twitter pinterest youtube instagram website
Paradigm

Paradigm encompasses all the trends. From thin, lightweight metals to the popular translucent color palettes, you'll always see the latest and greatest looks in each release.

facebook google-plus twitter pinterest youtube instagram website
Polaroid

Our story says it all. Polaroid has been a trusted global brand for more than 75 years and is best known for pioneering instant photography since Edwin Land first conceived the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.

facebook google-plus twitter pinterest youtube instagram website
Police

The Police eyewear collection features bold takes on classic eyeglasses and sunglasses designs that reflect a rebellious fashion sense. There's nothing conventional in this collection—edgy elements and daring accents will show off your individuality.

facebook google-plus twitter pinterest youtube instagram website
Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

facebook google-plus twitter pinterest youtube instagram website
Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

facebook google-plus twitter pinterest youtube instagram website
Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

facebook google-plus twitter pinterest youtube instagram website
Sperry

Paul Sperry, known as the inventor of the world’s first boat shoe, believes fashion and function can come together without compromise. He has brought this to life in his Sperry eyeglass frames collection, and these ideals are evident in the stylistic, sleek, and practical frames seen therein.

facebook google-plus twitter pinterest youtube instagram website
Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

facebook google-plus twitter pinterest youtube instagram website
Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

facebook google-plus twitter pinterest youtube instagram website
Superflex Kids

Children's' eyewear has to be simple and durable. Colors and designs that catch the attention of any young wearer are also a plus. The Superflex Kids line offers a level of design quality among the best in the industry. Features like flexible hinges and strong materials are standard on every pair.

facebook google-plus twitter pinterest youtube instagram website
Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

facebook google-plus twitter pinterest youtube instagram website
Titan Flex

TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.

facebook google-plus twitter pinterest youtube instagram website
Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

facebook google-plus twitter pinterest youtube instagram website
Trina Turk

Inspired by Californian culture, architecture, and landscapes, Trina Turk designer eyewear includes a collection of eye-catching frames to enhance everyday style. Designed with high-quality materials and attention to detail, Trina Turk offers an exclusive selection of women’s eyewear with everlasting character.

facebook google-plus twitter pinterest youtube instagram website
Tura by Lara Spencer

Tura has lead the world of optometry to fashion heights since its inception. For artistic integrity exquisite enough to be responsible for the industry’s first designer license, look to Tura. The Lara Spencer Collection is being distributed with inspired women in mind: those who live their lives with the same exquisite passions that Tura was founded upon.

facebook google-plus twitter pinterest youtube instagram website
Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

facebook google-plus twitter pinterest youtube instagram website
Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

Our Location

Our Address

  • 300 S State St Suite 15
  • Zeeland, MI 49464

Contact Information

Contact Us

Our Brands

Visit our beautiful frame dispensary and choose from the latest in fashionable eyewear.

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax