Our History

Zeeland Vision Services originated in 1950, with Dr. Gordon Deur. Ten years later, Dr. Marvin Goeman joined the practice at its location on Chicago Drive. Throughout the 1960’s, doctors Deur and Goeman prided themselves in being on the cutting edge of patient care and spectacle lens technology. They provided health exams and had a thriving Vision Therapy clinic for children and adults. In 1974, they invited Dr. Stan Konynenbelt to join the practice where he brought new life and insight to an already flourishing community of patients. Dr. Thomas Bock was introduced to Zeeland Vision in 1979 and for the next several years, doctors Bock and Konynenbelt worked hard to establish a loyal patient base by providing excellent vision care as well as being involved in the community.

As Zeeland Vision has continued to grow and expand a new generation of doctors has emerged. In 2006, Dr. Aaron Miller joined Zeeland Vision’s optometric group and in 2010, Dr. Stan’s son, Dr. Brian Konynenbelt, was welcomed to the practice. In 2016, Dr. Ann Hemmeke and, in 2019, Dr. Alyssa Borr also joined the staff to provide more complete and comprehensive vision care.

Zeeland Vision is now able to offer the combined strengths of advanced training and state of the art technology to the wisdom of experience. This unique combination of talent and technical advances makes Zeeland Vision the perfect place to preserve, protect and restore your vision.

Office Information

  • Monday
  • 7:30am - 7:00pm
  • Tuesday
  • 7:30am - 5:00pm
  • Wednesday
  • 7:30am - 5:00pm
  • Thursday
  • 7:30am - 7:00pm
  • Friday
  • 7:30am - 5:00pm
  • Saturday
  • 7:30am - 12:00pm
  • Sunday
  • Closed
The Optical Department opens at 8:00am


  • 300 S. State St.
  • Suite 15
  • Zeeland, MI 49464


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